Founded in Rockhampton, Queensland, Banyan is a holistic gym that set out to redefine the gym experience by focusing equally on a healthy mind and body. The gym is an inclusive space that avoids the intimidating atmosphere of traditional gyms, offering a relaxing environment that nurtures both physical and mental wellbeing. The challenge was crafting a visual identity that was warm, welcoming and empathetic, but also caters towards professionals in their late twenties to forties, working demanding jobs who struggle to find time for exercise in their busy lifestyles.

Drawing inspiration from nature’s connection to health, I researched Rockhampton’s environment and the symbolic Banyan tree, which represents growth, strength and self-awareness. The Banyan graphic mark reflects the sprawling roots of a banyan tree, the flowing river in Rockhampton and the physical body. The blue colours represent trust and water from the river, while the soft ivory and off-white represent balance and Earth. 

The final result is a clean, modern design that is approachable and empathetic, creating a harmonious connection between physical fitness and mental health and establishing Banyan as a sophisticated, calming and inclusive environment that stands out in a market saturated with intimidating, performance-focused gyms.