Mind, Body and Community:
A Holistic Fitness Experience

Banyan, a holistic gym founded in Rockhampton, Queensland, aims to redefine the gym experience by prioritising both mental and physical wellbeing. The gym fosters an inclusive and relaxing environment, contrasting with the often intimidating atmosphere of traditional gyms. The challenge was to create a warm, welcoming and empathetic visual identity that resonates with busy professionals in their late twenties to forties.

Inspired by the connection between nature and health, research focused on Rockhampton's environment and the symbolic Banyan tree, representing growth, strength and self-awareness. The Banyan graphic mark visually merges the sprawling roots of the tree, the flowing river in Rockhampton and the human body. The colour palette reinforces this connection, with blues representing trust and the river's water, while soft ivory and off-white symbolise balance and earth.

The final design is clean, modern and approachable, harmoniously linking physical fitness and mental health. Banyan's visual identity establishes it as a sophisticated, calming and inclusive space, differentiating it from the intimidating, performance-focused gyms in the market.