Ome is a skincare brand that specialises in organic and luxurious soap products. The products aimed to not only nourish the body, but also uplift mental health and wellbeing for young women. Each bar needed to feel memorable and luxurious while resonating with a more youthful and artistic female audience. The challenge was creating packaging that sparks positive feelings and has a punchy and attractive visual aesthetic.

The name ‘Ome’ comes from ‘Geometry’ relating to the shape and arrangement of parts. I wanted to create a catchy, short and memorable name. The letters ‘O’, ‘M’ and ‘E’ had a softer sound making it more playful and friendly. The letterforms are round as rounded forms are perceived as more approachable than harder, straight edges.

Understanding the client and target audience, I was inspired to research the concept of life drawing and the appreciation of the human form. The outcome led to a fun, illustrative visual identity featuring charming, confident characters that celebrate self-love and body confidence. The strong tone of voice aims to bring joy to its customers. This identity not only makes the soaps visually distinctive, but also delivers an empowering message: confidence is queen!