Pedalling Towards Connection:
Designing a Social Cycling App

Whir is a social cycling app designed to connect cyclists and build a vibrant community. Unlike existing apps that often focus on performance tracking or require group memberships, Whir prioritises a simple, accessible and social experience. It allows users to easily organise and join rides, share experiences and connect with like-minded individuals, fostering spontaneity without the constraints of traditional cycling clubs.

Targeting young intermediate to advanced cyclists of all genders who ride regularly for travel, health or as a hobby, Whir caters to those seeking social connections and shared adventures over intense competition. Research into competitor apps revealed gaps in the market, including a focus on performance, uninspiring interfaces and paywalls. Whir aims to fill this void by providing a user-friendly platform that encourages active and regular engagement.

Whir's design reflects its social focus. A vibrant lime colour scheme evokes speed and excitement, while a clean and intuitive interface, complemented by fun illustrations, creates a welcoming atmosphere. By emphasising spontaneity and flexibility, Whir empowers users to quickly organise rides and connect with local cyclists, ultimately fostering a thriving and inclusive cycling community.